HEMSEC.
BRAND EVOLUTION & CREATIVE DEVELOPMENT
BRAND IDENTITY / DIGITAL / PRINT / ART DIRECTION / MARKETING
During my time as Hemsec's in-house designer, I led the visual development of a comprehensive brand evolution, working alongside the Marketing Director to establish a more cohesive and considered identity, more in line with the updated business objectives.
SCROLL
[PROJECT 001 / 2024 - 2026]
A ONE HUNDRED YEAR OLD BUSINESS, EVOLVING IT’S IDENTITY.
PRE 2024
EXISTING BRANDING
Founded in 1928, Hemsec is a long-established British manufacturer specialising in high-performance insulated panel systems for residential, commercial and industrial construction.
When I joined in 2024, the business had nearly a century of manufacturing heritage and an established brand identity. Working alongside the Marketing Director, I helped evolve its visual presentation, building upon existing brand assets to develop a more cohesive, contemporary and recognisable identity across its communications.
2024 - 2026
REFINED IDENTITY
[01 / THE CONTEXT]
EVOLUTION, NOT REINVENTION.
01
LOGO & APPLICATION
BEFORE
AFTER
02
COLOR HIERARCHY
Building on Hemsec’s existing foundations, I refined the logo, redefined the colour hierarchy, introduced a new typeface and developed a cohesive visual language. These changes were formalised through a complete overhaul of the brand guidelines.
03
TYPOGRAPHY
04
VISUAL LANGUAGE
[02 / THE EVOLUTION]